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lV O3{"id":3977,"date":"2015-07-07T02:30:10","date_gmt":"2015-07-06T23:30:10","guid":{"rendered":"http:\/\/uriesblog.ro\/?p=3977"},"modified":"2017-12-16T13:54:12","modified_gmt":"2017-12-16T11:54:12","slug":"publicitatea-muta-internet","status":"publish","type":"post","link":"https:\/\/uriesblog.ro\/publicitatea-muta-internet\/","title":{"rendered":"Publicitatea se mut\u0103 pe internet"},"content":{"rendered":"

<\/p>\n

P\u00e2n\u0103 \u00een anul 2020 publicitatea de pe internet va dep\u0103\u015fi pia\u0163a reclamelor de la tv \u2013 mediu care \u00een acest moment domin\u0103 pie\u0163ele globale de publicitate. Internetul a devenit mediul cu cea mai rapid\u0103 cre\u015ftere global\u0103 la capitolul publicitate. O analiz\u0103 dat\u0103 publicit\u0103\u0163ii de ZenithOptimedia arat\u0103 c\u0103 \u00een 2014 publicitatea din online a dominat pie\u0163ele din Australia, Canada, Danemarca, \u0162\u0103rile de Jos, Norvegia, Suedia \u015fi Marea Britanie, urm\u00e2nd s\u0103 se impun\u0103 pe alte cinci pie\u0163e – China, Finlanda, Germania, Irlanda \u015fi Noua Zeeland\u0103 – p\u00e2n\u0103 \u00een 2017.<\/p>\n

Interesant este c\u0103 reclama de pe telefonia mobil\u0103 conduce deta\u015fat. Cota global\u0103 de publicitate mobil\u0103 va cre\u015fte de la 5,1 la sut\u0103 la 12, 9 la sut\u0103, aceasta reprezent\u00e2nd 70 la sut\u0103 din cre\u015fterea global\u0103 a cheltuielilor pe publicitatea online.<\/p>\n

\"Publicitate<\/a><\/h2>\n

Num\u0103rul de telespectatori care \u00ee\u015fi petrec timpul cu vizionarea filmelor online, pe laptop, tablete sau smartphone-uri este \u00eentr-o cre\u015ftere foarte rapid\u0103, iar agen\u0163iile de publicitate \u00ee\u015fi schimb\u0103 tot mai mult bugetele \u00een direc\u0163ia mediului online.<\/p>\n

Nu sunt surprins de aceste mi\u015fc\u0103ri de cheltuieli la nivel global. Vedem cu to\u0163ii c\u0103 deja suntem invada\u0163i de reclame agresive<\/a> care ne oblig\u0103 s\u0103 tot clickuim pe butoanele \u201e\u00eenchide reclama\u201d. Poate mai sc\u0103p\u0103m de reclamele stupide de pe tv cu detergen\u0163i, past\u0103 de din\u0163i \u015fi blugi care \u00ee\u0163i ridic\u0103 curu \u00een sus \u015fi te face s\u0103 ar\u0103\u0163i ca la 20 de ani, de\u015fi tu ai 70.(sursa<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u00e2n\u0103 \u00een anul 2020 publicitatea de pe internet va dep\u0103\u015fi pia\u0163a reclamelor de la tv \u2013 mediu care \u00een acest moment domin\u0103 pie\u0163ele globale de publicitate. Internetul a devenit mediul cu cea mai rapid\u0103 cre\u015ftere global\u0103 la capitolul publicitate. O analiz\u0103 dat\u0103 publicit\u0103\u0163ii de ZenithOptimedia arat\u0103 c\u0103 \u00een 2014 publicitatea din online a dominat pie\u0163ele […]<\/p>\n","protected":false},"author":1,"featured_media":3978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[252,7],"tags":[323,324,254,500,499],"jetpack_publicize_connections":[],"yoast_head":"\nPublicitatea se mut\u0103 pe internet - Blog<\/title>\n<meta name=\"description\" content=\"Publicitatea se mut\u0103 din ce \u00een ce mai mult \u00een mediul online. 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Online-ul este plin de reclame si milioane de vizitatori dau miliarde de clickuri pe linkuri care sunt dusi fie\u2026","rel":"","context":"\u00cen \u201eTehnologie\u201d","block_context":{"text":"Tehnologie","link":"https:\/\/uriesblog.ro\/category\/tehnologie\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6270,"url":"https:\/\/uriesblog.ro\/jurnalism-copy-paste\/","url_meta":{"origin":3977,"position":3},"title":"Jurnalism cu copy \u2013 paste","author":"Traian Urie\u015f","date":"30 octombrie 2015","format":false,"excerpt":"\u00cen jurnalismul de Rom\u00e2nia se practic\u0103 varianta copy \u2013 paste la greu. \u015ei nu m\u0103 mir, c\u0103 nu mai am pentru ce s\u0103 m\u0103 mir at\u00e2ta timp c\u00e2t tr\u0103iesc pe teritoriul mamelucilor \u015fi al apaticilor exemplari. 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